About Us

We develop online tools for advocacy.


Our mission is to empower people to advocate.  This includes supporting healthy communities and environmentally sustainable lifestyles, as well as to stand up for equality, justice and dignity worldwide.



  • Simplify: We make it easy for you to advocate, and hope to help you integrate advocacy into daily life.

  • Listen: We listen to advocates, organizations and communities to identify the unique strengths and interests of each, and to find solutions that best serve common interests.

  • Connect: We reach out to the communities that benefit from your advocacy and find ways to connect you with them, to strengthen their reach and yours.



  • Integrity: Honesty, transparency and ethical conduct are fundamental who we are and what we do.

  • Consultation: We consult stakeholders to find solutions that are workable.

  • Excellence: We strive for elegant solutions and exemplary service in everything we do.

  • Service: We partner with the organizations and communities we serve to create the greatest benefit for both them and their stakeholders, suppliers and customers.

  • Empowerment: We support initiatives that help people live more prosperous, healthier, safer, and more peaceful lives.

  • Stewardship: We focus on long-term growth and develop organizational practices that generate stability.



We envision a future in which tools for advocacy help us build stronger personal as well as virtual relationships, and that our stronger relationships empower us to work together for the creation of a more peaceful and secure world.

We use the terms “peaceful” and “secure” to describe conditions in which people and their kin are able to thrive.  This includes the absence of war and protection from physical violence, but it goes further.  Thriving, in this larger sense, means cultivating long-term health and well-being, both physical and mental, as the foundations of peace and security.

Every day people around the world come together to improve the health and well-being of their communities, and in so doing, help to sustain and strengthen local peace and security.  Our tools are an extension of this process, helping people to connect globally to work towards world peace and security.

My Greenboard, in particular, is built with the vision of helping consumers and producers know each other and see the impact of their actions on each other.  As the global marketplace develops, we aim to make it a place where people connect, as one would in a local market with familiar names and faces.

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