About Us

We develop online tools for advocates


Our mission is to empower people to advocate for good causes including healthy communities, environmentally sustainable lifestyles, and for equality, justice and dignity worldwide.



  • Simplify: We make advocacy simple and more accessible in daily life.

  • Listen: By listening to advocates, organizations and communities, we identify the strengths and interests unique to each, and work together to find solutions that best serve our common interests.

  • Connect: We reach out to the communities that benefit from your advocacy and find ways to connect you with them, to strengthen their reach and yours.



  • Integrity: Honesty, transparency and ethical conduct are fundamental values that define who we are and what we do.

  • Empowerment: We support initiatives that help people prosper and live healthier, safer, and more peaceful lives.

  • Stewardship: We develop organizational practices that generate stability and foster long-term growth.



We envision a future in which tools for advocacy help us build stronger personal as well as virtual relationships.  The stronger our relationships, the better we work together and the more empowered we are to create a peaceful and secure world.

We use the terms “peaceful” and “secure” to describe conditions in which people and their kin are able to thrive.  This includes the absence of war and not being subject to physical violence, but it goes further.  Thriving, in this larger sense, means cultivating long-term health and well-being, both physical and mental, as the foundations of peace and security.

Every day people around the world come together to improve the health and well-being of their communities, and in so doing, help to sustain and strengthen local peace and security.  Our tools are an extension of this process.  We help people comme together on a global level and work towards world peace and security.

My Greenboard, in particular, is dedicated to helping consumers and producers know each other, to help them to see how the actions of each impact the other.  As the global marketplace develops, we aim to make it a place where people connect, as one can do in a local market with familiar names and faces.

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