Why Advocate?

Advocating can make you feel good and can help you to become a better person. It offers an opportunity to practice values that you hold dear, and to feel the satisfaction of helping people in need.  You may meet people of like-mind and you might even make new friends in the process.  Given time, it is likely to enrich your worldview and the way you identify as a human being. 

The foundations of your worldview, or the elements of being human that inform your worldview, can help you to cultivate a lifelong practice as an advocate.  Below we present four elements of being human that we feel are fundamental for advocates to find and sustain motivation.  We hope they resonate with you.  


Dignity: Stand up for the dignity of others

Dignity helps us know our worth, recognize the worth of others and see the richness of humanity.

Dignity matters.  Advocating for dignity empowers people to create a better life, coexist in peace, fight poverty and shed light on injustice.  These factors are part of a global movement happening right now.  Your power to advocate on behalf of others can inspire and strengthen this movement.  We invite you to add your voice.

Our flagship tool, My Greenboard, gives you a platform on which to speak and a community standing behind you. When you raise awareness of the lives of people in need, you help turn hope into reality.  Dignity is where advocacy starts.


Expressing our creativity helps us to see our dignity and the dignity inherent in all human beings.

Creativity fosters connection.  It shows us our uniqueness, it strengthens our sense of self-worth, it opens our hearts and minds to appreciate and value others, and it inspires others to do the same.

My Greenboard offers a forum for creativity.  Teams participating in our Community Challenge create new and innovative ways to advocate, and the content they use is generated through collaboration with the organizations being promoted.  Our digital media includes ad copy, images and videos, all designed and developed using the insights of our advocates.  Your local insights are invaluable, and create the foundation for messages that resonate locally and globally.  Messages need to stick.  By combining the creativity of media creation with advocacy, we aim to generate the greatest impact possible.

Your ideas can change the world.  We would like to help.


When we are ready to listen, others are ready to share.

When we listen to each other, we open a world of possibilities, creating space for new ways of being in the world.

My Greenboard brings people together and creates a space for communities to connect.  When you join a team and participate in our Community Challenge you have an opportunity to meet and learn from the most knowledgeable advocates from each of the organizations being promoted, giving you strategies to help you work together and succeed.

Legacy: Leave a legacy that inspires others to do good

Making a difference now can reverberate through generations.

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We are one people, sharing one planet we call home.  By advocating for organizations whose work is to affirm the dignity of people around the world, we strengthen our connection to each other and create the potential for cohesive action.

Imagine a world where people everywhere feel a sense of dignity.  Imagine creating fair working conditions, good job opportunities and sustainable livelihoods worldwide. Imagine living in a world where everyone takes care of the environment. Imagine creating this future for your children. We’d like to help.

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