Robert is a member of a Montreal based marketing and sales consulting group and an innovator of marketing services that better humanity. He is passionate about civic engagement and leverages the internet to place human dignity at the centre of market activity.
He started Advocates for Dignity to provide grassroots marketing and sales systems for socially responsible organizations and businesses. This includes operating My Greenboard (mygreenboard.com), the flagship service offered by Advocates for Dignity.
My Greenboard is a social network that promotes socially-minded organizations through Community Challenges, which are collaborative team-based advocacy events. Participating in a Community Challenge is great fun, an excellent way to learn how to advocate, and a great place to be recognized for your advocacy skills. My Greenboard offers winning solutions to all parties. Users gain experience as advocates and learn about good causes. Socially responsible organizations and businesses gain visibility and identify potential partners. And the communities helped by these organizations gain awareness of their development projects, strengthen their networks and create opportunities for growth.